Nonprofit Tech

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Campaigns in Nine Steps: How to Succeed with “Just Enough” Planning

Beginning a new campaign can be a daunting undertaking, especially in this economy: What do I need to keep in mind? How do I make sure I’m not forgetting anything? How can I set up appropriate metrics to measure success? Spitfire Strategies put together The Just Enough Planning Guide(TM) to help nonprofits get the campaign ball rolling. The guide and its nine steps to success are a great resource for all types of campaigns; it is comprised of a mix of best practices and clear insight into understanding how the road to campaign glory looks—where nonprofits are headed, the best way to get there and what to expect along the way.

Developed by Spitfire Strategies, and the Communications Leadership Institute, with funding from the Gordon and Betty Moore Foundation, The Just Enough Planning Guide™ was developed to help those looking to create winning policy campaigns, issue campaigns, corporate campaigns or public education campaigns. Based on findings from a comprehensive search to find the perfect approach to campaign planning, this unique tool provides organizations and coalitions with just enough of a process for planning successful campaigns.

Key takeaways:

• Campaign planning in 9 easy steps
• Ideas for campaign goal-setting, staffing, timelines and messaging
• How to measure success along the way
• A Q&A session to answer your campaign questions

Publishing Details

Author: Kristen Grimm
Published: 2009
Length: 44 pages
Report Type: Other Publication
Download: Adobe Acrobat (PDF)
Permalink: http://www.nonprofit-tech.org/reports/article/campaigns_in_nine_steps_how_to_succeed_with_just_enough_planning/

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